RIVERSIDE, CA — September 5, 2013 — The Riverside Transit Agency (RTA) has won a national award for its Zhappo Studios designed 2012 Annual Report.
The American Public Transportation Association (APTA) announced this week that RTA earned a first-place AdWheel Award for its 24-page report that featured the Agency's accomplishments during Fiscal Year 2012.
The 2012 Annual Report highlighted significant events during a busy 12-month period that included a 35-year anniversary celebration, historic highs in ridership, the creation of an ambitious travel training program for senior and disabled customers, the successful passing of a major financial audit, renewed partnerships with area colleges to give students unlimited bus rides, and the acquisition of much-needed federal funding to buy the Agency's next fleet of heavy duty, compressed natural gas vehicles.
"This is a big deal to be recognized, especially on a national level," said RTA Chairman of the Board Marion Ashley. "This award reflects our desire to provide world-class service to our customers, and remain competitive and progressive in the way we do business."
A billboard campaign developed and designed by Zhappo Studios asked drivers to choose between paying high gas prices and riding the bus resulted in a national award. The 2012 AdWheel Award, which is sponsored by the American public transportation Association (APTA), was given to RTA as part of an ambitious billboard campaign titled “Choose.” not only did the campaign earn first place during the annual competition, it also took home the grand prize during APTA’s annual meeting in Seattle. RTA was up against some of the biggest names in the business so this award is something that reflects our desire to rise above the crowd. The billboards were credited with helping boost RtA ridership to unprecedented levels.